Elly Northrop, Talitha Snow and Eliza Dodman spent 16 weeks working on a Business Plan to regenerate Worthing’s Lido. The three students were competing against teams from Worthing and Northbrook College. Each college had to write a realistic business plan which was submitted in week 15 and then deliver a 10 minute presentation of their ideas to a panel of judges and the other teams in the final week.
Elly, Talitha and Eliza named their team the ‘asphaleians’ and took to work surveying the public, interviewing local business people and gathering market research from the local tourism centre. They then analysed all their data and decided on implementing a community based theme for the project.

The students wanted their ideas to have actual value and to be useable within Worthing’s local community, to have all products sourced locally and to increase an awareness of health & fitness. They also wanted costs to be kept to a minimum and were leading the field by making all their improvements come in at just under £100,000.
The idea of providing an Activity Hire Centre to rent skateboards, bikes, scooters and blades for people to ride up and down the promenade really impressed the judges. As did having a brand of ‘I Love Worthing’ clothing and installing an ice cream parlour that has the largest range of ice cream in Sussex!

The Enterprise Project has been a new initiative at asphaleia and to win a competition in our first venture has been an amazing achievement.
Talitha said of the project “We have all learnt so much about each other and if we wanted to go and start our own business we would have a ‘heads up’ on how to start”.
Paul Stoggles, one of the judges highlighted that the quality of business plans and the amount of research conducted by the team was as high a standard as he has seen in many years of teaching.

Elly was asked what she thought helped make them win, she replied “I think we won because we put so much time and effort in and the fact that we had a mood board that was so detailed. And our business plan was very detailed. Also the fact that our speech and answers were so on point.”
She went on to say “I have really enjoyed my time doing this course as it was really fun and I made some amazing friends out of it”.
Congratulations to all three and to Eliza for giving birth on the day of the presentation. A great omen for the group.























